Mental health care should be a right, not a privilege.
What we’re building.
We believe taking care of your mental health should never be boring, inaccessible, expensive, or clinical.
We exist to challenge outdated systems, educate with empathy, build a strong community, and advocate for meaningful change in mental health care.
Have you seen our Dead Kind range?
Wear it because it looks good.
Keep it because it feels good.
Choose it because being Dead Kind changes lives.
“I can’t quite put into words how important ALORA’s work is for the world right now. Shining light on the hidden ways those with mental health struggles are suffering is incredibly difficult. And to do this in a format that feel so gentle, easy to digest, and aesthetic enough to share with anyone in your life no matter where they are on their acceptance journey, is an amazing accomplishment. It’s a huge task to try and make a difference tackling people’s preconceptions about mental health challenges, but it feels like these two sisters might be exactly the people for the job.”
- Anonymous