Have you checked out our “Dead kind” range?

What is the Dead Kind range?

We love fashion, but we love impact more.

The Dead Kind range was created for people who want what they wear to mean something. Each piece is designed to:

• Spark conversations that matter

• Look effortlessly cool & genuinely wearable

• Remind you to be “dead kind” even on the hard days

• Fund real change by supporting ALORA’s mission to make mental health care accessible, affordable and stigma-free

This isn’t just merch. It’s clothing with purpose.

Every hoodie, tee, tote or mug directly helps us keep our resources free or low-cost for anyone who needs them. It’s fashion that fuels mental wellness tools, education and support.

Wear it because it looks good.
Keep it because it feels good.
Choose it because being dead kind (to yourself and others) changes lives.