Hoodies & Sweatshirts

"Why does a mental health brand have a store?"

Totally fair question, and here’s the answer:

Every product we create is designed with purpose. Whether it’s to send a message, spark a conversation, raise awareness about the issues we care about, or to be a cute accessory for you to add to your wardrobe, our merchandise is more than just merchandise; it’s part of our mission.

But beyond that, the sales from our store help keep us going. Without them, we wouldn’t be able to offer our free mental health resources, which are such a core part of what we do. Making mental health support accessible to everyone is incredibly important to us and this store helps make that possible.

So whether you’re here to wear the message or support the mission, thank you.