Mental health care should be a right, not a privilege.

We have been shortlisted as finalists for The UK Small Business Awards!

We’re incredibly proud to share that ALORA has been shortlisted as finalists in not one, but two categories at the UK Small Business Awards, Best New Business and Best Social Impact.

To receive this kind of recognition just four months after launching means more to us than we can say. ALORA was created from lived experience, frustration with the mental health care crisis, and a dream to make support accessible, affordable, and stigma-free for everyone.

This nomination isn’t just about us, it’s about the thousands of people who deserve tools, resources, and understanding that don’t depend on cost, diagnosis, or waiting lists.

To everyone who has supported ALORA so far,
thank you.
You’ve helped us grow a platform filled with free and accessible mental health resources, a community rooted in compassion, and a mission we’re more determined than ever to fight for.

Wear it because it looks good.
Keep it because it feels good.
Choose it because being dead kind changes lives.

Because taking care of your mental health should not be boring.

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  • What makes ALORA different?

  • Mental health doesn’t have to feel clinical, complicated, or boring, and at ALORA, it isn’t. We’re here to make mental wellness accessible, modern, and genuinely cool.

  • We’re two sisters with lived experience, building a brand that feels human, not corporate. We create free and affordable tools, meaningful products, and designs that spark real conversations, because mental health shouldn’t be hidden. It should be understood.

  • ALORA isn’t here to blend in. We’re here to shift the culture, break the stigma, and make looking after your mind feel natural, empowering and part of everyday life.

We’ve created a safe space for you to feel seen, supported, and understood. No matter where you are on your journey, whether you’re struggling, learning, here to share your story, or simply need a reminder that you’re not alone.
At ALORA we believe beauty is an inside job. We are a sister lead brand with a background in beauty and psychology brought together with one simple mission of accessibility.
Our aim at ALORA is to generate free and affordable mental wellbeing tools. We need you to help us understand what support people truly need, so we can make resources that matter.
This is a gentle space for you to let it out, the things you never got to say, the words you’re still holding, the thoughts that have been weighing you down.

“I can’t quite put into words how important ALORA’s work is for the world right now. Shining light on the hidden ways those with mental health struggles are suffering is incredibly difficult. And to do this in a format that feel so gentle, easy to digest, and aesthetic enough to share with anyone in your life no matter where they are on their acceptance journey, is an amazing accomplishment. It’s a huge task to try and make a difference tackling people’s preconceptions about mental health challenges, but it feels like these two sisters might be exactly the people for the job.”

- Anonymous

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0% of adults

who considered seeking mental health support reported significant barriers to accessing services.

Over 0 million people

are currently on waiting lists for NHS mental health support in England alone.

0% of people

with mental health problems in England may not receive the treatment they need.